Best Sellers


  • $35
    Demand has far exceeded what we dreamed and we’re restocking as fast as possible.

    Check back later, or even better, click “email me when available” so we can notify you!
    50 Shades
  • $18
    3 Shades


Revolutionizing the makeup game one formula and shade at a time, Fenty Beauty is all about quality, light-as-air makeup products that love to be layered—in a global lineup of shades made for all. Shop Fenty Beauty’s best-selling makeup, from our award-winning Pro Filt’r Soft Matte Longwear Foundation in a game-changing in 50 shades, to our must-have Killawatt Freestyle Highlighters that double as blush and eyeshadow, and our explosively shiny yet non-sticky Gloss Bomb Universal Lip Luminizers. Global obsessions for a reason, these most-wanted products are also some of Rihanna’s absolute favorites.