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PRO FILT'R  Soft Matte Longwear Foundation 320 - Model

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Item# 23039

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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34.00
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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 3307.
Rated 5 out of 5 by from Oily Skin Customer I went to sephora to get two samples. One of Two Faced born This Way and than one of Fenty. I tried the Two Faced one first and my skin was oily and had to be blotted throughout the day. The next day I tried Fenty and I couldn’t believe it! I had wore it all day from 12:30 to 11pm and I didn’t have to blot my face with oil strips NOT EVEN ONCE! I couldn’t believe it. It stayed beautifully in place all day and didn’t separate or cake up. Looked very flawless and beautiful. And the coverage is amazing! A little goes along way and covers so nice with out having to apply more layers and it sooo bendable. I would re omens this product over and over agin. I can finally say I’m in love with a foundation!
Date published: 2018-09-19
Rated 5 out of 5 by from Good buy I’m so happy I bought this, love it on my face. I have a oily skin and it controls it
Date published: 2018-09-19
Rated 5 out of 5 by from It Makes Me Even More Confident When I tell you this foundation makes me feel like a queen, BABYYY. I never really wore make up before, but I really wanted to get into it, and the first brand i thought of for my first time was Fenty beauty and I’m so happy that I chose this make up brand for my first time doing my own make up. Thank you Fenty, Rihanna. (Btw im still learning)
Date published: 2018-09-19
Rated 5 out of 5 by from I love it! I love it! This looks really good on my summer skin. It doesn't get oily at the end of the day
Date published: 2018-09-17
Rated 5 out of 5 by from Leaves my skin so soft!! I bought this about a week ago and it lasts all day, has my skin looking soft, I like the aroma it’s not too strong, and it doesn’t feel heavy. I would 10/10 recommend this for people who have oily skin.
Date published: 2018-09-17
Rated 5 out of 5 by from love it i bought this foundation about a month ago and the delivery was incredibly fast and the product bring a smooth finish to my face i love it so much! i would definitely recommend this.
Date published: 2018-09-17
Rated 5 out of 5 by from Just perfect. Never had any foundation match so natural on my face. I am stock for life.
Date published: 2018-09-17
Rated 5 out of 5 by from Coming Back for MORE! I just bought this product 1 day ago, & i promise once im completely out. Im coming back for MORE!. I've never been someone that liked using Liquid foundation, nor found one that worked best with my skin type. I LOVE it!
Date published: 2018-09-17
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