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PRO FILT'R  Soft Matte Longwear Foundation 360 - Model

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Item# FB30006

PRO FILT'R

Soft Matte Longwear Foundation

$34

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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 1334.
Rated 5 out of 5 by from Finally I cried at the counter with excitement to find my match. I wanted to start singing “Finally” by CeCe Peniston in the middle of Sephora. Thank you Rihanna and Fenty Beauty for finally showing the world all the beautiful colored girls from around the world.
Date published: 2017-10-03
Rated 5 out of 5 by from Skin Twin Since I've Used Fenty Beauty I've gotten compliments from my boyfriend telling me how flawless I look and how he loves this "beat" . Honestly great it's medium coverage so if you're looking for a super HD spackled flawless finish it's not for you but it's definitely buildable and provides a skin replicating finish and no matter how much you apply you never feel caked up!! 10 out of 10 would recommend!!
Date published: 2017-10-03
Rated 5 out of 5 by from Amazing “IT LOOKS LIKE SKIN!” I had to get two foundations because I tried the sample and it was just that great I have oily skin so combining this foundation with my setting powder it last all day I even wear it for my photo shoots ... Hopefully in the future fenty beauty can sponsor me and I can rock this awesome foundation. Look at my Ig: aniicooper for more photos I wear the foundation everyday !
Date published: 2017-10-15
Rated 5 out of 5 by from Beautiful finish I bought this and I wasn’t sure if I wasn’t going to like it or not but I actually LOVE it! I swear it doesn’t look it’s best until your face is completely done. It has such a beautiful super matte finish and it definitely lasts throughout the day. I’m a MAC NC20/25 and I bought the shade 240. It did not really oxidize on me. It was perfect!
Date published: 2017-10-17
Rated 5 out of 5 by from I'm a Fenty Beauty Too While online I accidently found that Rihanna's "Fenty Beauty" had just launched the day before. I was so excited, I watched the launch party and some of the tutorials and had to have some. It was also my birthday so I drove over an hour to Sephora and waited in line ( yes there was a line) met other excited women who love Rihanna, her music and now her cosmetic line just as much as I do and we decided we want more. We hope that she expands her cosmetic line to include; lipsticks and eye shadows too but, for now we were satisfied with what we could get. After having my face made up I learned they were out of my shade # 450. They called around to other stores and they were out too. So what that says to me is that Fenty Beauty is a Major hit and my shade # 450 is a popular shade. Women all across this country and around the world are just as excited as I am about the Fenty Beauty cosmetic line. The products are smooth and creamy yet light as a feather. Once it's on you can't tell because it blends perfectly into your skin, doesn't clog my pores and It's just as easy to remove at the end of the day. I purchased #440 and the product entire line, now I'm a Fenty Beauty too, Happy Birthday to Me.
Date published: 2017-10-13
Rated 5 out of 5 by from Like Second Skin! AH-MA-ZING! First of all, I was so shocked at how the shade I chose (390) matched my complexion and undertones to a T! Definitely medium coverage but buildable - just one more layer covered up any imperfections on my face but still made me feel like I was wearing no makeup it was incredible! Felt soft and light on my face but with a filtered airbrushed appearance.
Date published: 2017-10-30
Rated 5 out of 5 by from Perfect for oily skin My face is oily, so oily that i dont even wear foundation but i wanted to give this a try. I tame the oiliness in the morning after my morning wash. When i put on the foundation, you have to move a little quick because it dries quick but i love it. It keeps my face matte for HOURS until i feel the need to wash it off. Highly recommend!
Date published: 2017-10-14
Rated 5 out of 5 by from Fenty #IssaBombbbbbAssFoundation I bought my Fenty foundation about a month after it came out . I had been waiting and waiting for it to arrive in my shade in stores but nowhere in my area had them for SOOOOO LONGGG. So I finally just ordered it directly from the Fenty site & received it less than a week later ! Packaging is cute now on to the foundation . I’m shade 390 & it fits me PERFECT. One layer is fine for me , so the whole needing it to be full coverage doesn’t really apply to me. It applies evenly and dries Matte it’s the perfect formula ! I’ve tried tons of foundations and some fit my skin tone to a T but a lot of times I find myself having to mix two foundations to get the right blend of my skintone. I’m loving that Rihanna thought about all the different shades of black women and all of our different undertones with each shade. She nailed it on her very first makeup launch and I can’t wait to buy more of her products.
Date published: 2017-11-04
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