Skip to content

Background Image

PRO FILT'R  Soft Matte Longwear Foundation 340 - Model

Images

Rihanna's Pick

Alternate Views

Details

Item# 23060

PRO FILT'R

Soft Matte Longwear Foundation

$34

Product Actions

Add to cart options
34.00
USD
34.00
USD
Availability: 

In Stock

Promotions

Special Offer

Details

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

YOU'LL WANNA SEE THIS
  • play-button play-button
    NEW PRO FILT'R FOUNDATION SHADES WITH SLICK WOODS | FENTY BEAUTY
  • play-button play-button
    ANNA MARIA'S FENTY FACE TUTORIAL | FENTY BEAUTY
  • play-button play-button
    KHOUDIA DIOP'S FENTY FACE TUTORIAL | FENTY BEAUTY
  • play-button play-button
    PRO FILT'R FAMILY | FENTY BEAUTY
  • play-button play-button
    HOW TO: WINTER SKIN FOUNDATION TIPS | FENTY BEAUTY
  • play-button play-button
    GRUNGE CHIC MAKEUP TUTORIAL | FENTY BEAUTY
  • play-button play-button
    COVERING ACNE WITH FOUNDATION | FENTY BEAUTY
  • play-button play-button Model with hands in front of face
    PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION | FENTY BEAUTY
  • play-button play-button PRO FILT'R INSTANT RETOUCH PRIMER banner
    PRO FILT’R INSTANT RETOUCH PRIMER | FENTY BEAUTY
  • play-button play-button Makeup being put on a model by a man
    HOW TO CONTOUR + HIGHLIGHT DEEPER SKIN TONES WITH MATCH STIX | FENTY BEAUTY
  • play-button play-button Model having lip makeup put on her
    TOOLS FOR A PERFECT FACE | FENTY BEAUTY

#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.6 out of 5 by 3808.
Rated 5 out of 5 by from Amazing products Bought this foundation three weeks ago and it’s Amazing ,Feels smooth on the skin ,Easy to apply ,it’s just the best foundation!!!I just randomly chose a shade as I’m light skin and 330 was the perfect match !
Date published: 2019-03-21
Rated 5 out of 5 by from Perfect This makeup is so awesome!! I literally feel like I walk around with a filter on my face!! Absolutely love it!!
Date published: 2019-03-20
Rated 5 out of 5 by from Best foundation!! I’m in love with the foundation and primer I got. Smells great!! Use a brush to blend well. It’s my perfect color and it stays on until I clean my face at night. I’m obsessing, for sure!!
Date published: 2019-03-20
Rated 5 out of 5 by from Love it! Love this foundation. It's the only foundation that truly matches my skin.
Date published: 2019-03-20
Rated 5 out of 5 by from Finally!!! Finally found a foundation that not only matches my skin tone but ALSO feels like skin and stayed on all day without caking. THANK YOU!!!
Date published: 2019-03-19
Rated 3 out of 5 by from Awesome color match I really love this foundation due to the color matching. However I gave it 3 stars because I have bought 3 bottles of foundation and 2 of them have developed some sort of mold. I bought my first bottle last November and by early January it developed a dark spot in it. I returned to the store I purchased and got a new bottle. No issues with that bottle since I still have and use. However I paled due to it being winter so I went to find a winter shade. I had that bottle less than two weeks and the same dark spot developed. I really love the foundation but can't keep risking that it will develop mold especially since I keep them in dry places and only take them in the bathroom to actually do my makeup.
Date published: 2019-03-19
Rated 5 out of 5 by from Best I ever had! I bought this a few weeks ago, and I have no regrets! I guessed my shade, and luckily it’s perfect.Thank you, Fenty Beauty!
Date published: 2019-03-19
Rated 3 out of 5 by from Dry It dried my skin out immediately after I put it on. I’m not saying it’s a bad product. I just wouldn’t be able to recommend it because I personally didn’t like it due to my skin type.
Date published: 2019-03-19
  • y_2019, m_3, d_23, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3808
  • loc_en_US, sid_FB30006, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_fentybeauty