Skip to content

Background Image

PRO FILT'R  Soft Matte Longwear Foundation 320 - Model

Images

Alternate Views

Details

Item# 23039

PRO FILT'R

Soft Matte Longwear Foundation

$34

Product Actions

Add to cart options
34.00
USD
34.00
USD
Availability: 

In Stock

Promotions

Special Offer

Details

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

YOU'LL WANNA SEE THIS
  • play-button play-button
    COVERING ACNE WITH FOUNDATION | FENTY BEAUTY
  • play-button play-button Model with hands in front of face
    PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION | FENTY BEAUTY
  • play-button play-button PRO FILT'R INSTANT RETOUCH PRIMER banner
    PRO FILT’R INSTANT RETOUCH PRIMER | FENTY BEAUTY
  • play-button play-button Makeup being put on a model by a man
    HOW TO CONTOUR + HIGHLIGHT DEEPER SKIN TONES WITH MATCH STIX | FENTY BEAUTY
  • play-button play-button Model having lip makeup put on her
    TOOLS FOR A PERFECT FACE | FENTY BEAUTY

#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 3138.
Rated 5 out of 5 by from Perfect I absolutely love this product! for the first time i feel that a makeup was made specifically for me. Thanks Rhianna for creating such an awesome line of cosmetics!
Date published: 2018-06-21
Rated 5 out of 5 by from Perfect Literally perfect, it covers everything but makes you feel like you aren’t wearing anything
Date published: 2018-06-20
Rated 5 out of 5 by from I love this makeup Thank you for making this foundation just for me . Seriously its just for me . Brown women never can find the right color . Thank you for solving our problem . I did purchase a total of 3 colors but I have the perfect color.
Date published: 2018-06-20
Rated 5 out of 5 by from All ages - all colors Fenty Pro Filt’r was a perfect match for my skin tone and undertone. It doesn’t oxidize to a darker color and is a soft texture. It does well on my older skin and keeps me looking fresh and even toned. Thanks Fenty!
Date published: 2018-06-20
Rated 5 out of 5 by from Foundation that finally matches For years, I've struggled to find foundation that matches and covers my uneven skin tone. I cried in happiness that I can see my face in not only one tone, it matches my hands which are lighter and the best feeling is being confident walking outside without someone asking "what's the deal with your forehead?!"And NEVER again be told " your match has been discontinued" thank you so much, I love this foundation. It makes my face look fresh and one happy woman.
Date published: 2018-06-20
Rated 4 out of 5 by from Brilliant As a black woman I’m glad I gave a shade that matches finally!! Shade 370 to be exact. It gets a bit oily after about 4 hours so just do a powder touch up and you’ll be fine.
Date published: 2018-06-19
Rated 5 out of 5 by from Let it set before settling on your shade! I bought this in May in the shade 440 after being rematched because originally I was matched as 460 back when the foundation first launched. After oxidizing for about ten minutes though, I found that the foundation had become way too dark. So, with that being said, before buying this foundation please be aware that the shade that you may think is yours based on the bottle isn't necessarily correct. Before committing to whatever shade give it a bit of time to sit. Now, 440 is a good shade for me though I wouldn't wear it out of the house immediately upon application due to it not looking right when first placed upon the face. This particular shade comes out of the bottle looking very neutral, but when spotted on the face can take on a reddish hue for just a little bit, but give it time and it will go back to the original neutral undertone.
Date published: 2018-06-18
Rated 5 out of 5 by from Like Rihanna's skin in a bottle This foundation has an absolutely beautiful finish and is extremely long waring. It is very important to moisturize properly when using it because it will cling to dry bits. But extra motivation for a good skin care routine isn't a bad thing to me :)
Date published: 2018-06-18
  • y_2018, m_6, d_24, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3138
  • loc_en_US, sid_FB30006, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_fentybeauty