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Item# 31759

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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34.00
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MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Click to meet your Pro Filt'r concealer match for every need.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Click to meet your Pro Filt'r concealer match for every need.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

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#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.6 out of 5 by 3631.
Rated 5 out of 5 by from THE BEST FOUNDATION I HAVE TRIED SO FAR!!! I have tried so many different foundations, from drugstore to high-end and all of them creased and settled in my smile line. I was a little scared when I first purchased this foundation since it’s mainly for oily skin (I have combination skin but it’s more likely dry). This foundation DOES NOT crease nor settle in my smile line. It matches my skin tone perfectly, not too yellow not too pink. It doesn’t leave patchy spots on my forehead either, which is AWESOME!!! It’s more like a runny formula so it just makes my skin looks 10x better! This is so far my absolute favorite foundation! Thank you Fenty to come out with this amazing product!
Date published: 2019-01-16
Rated 5 out of 5 by from Best Foundation I love this foundation. It is my fav! I wish i was a FENTY FACE! My shade is 350
Date published: 2019-01-15
Rated 2 out of 5 by from Good foundation- not for acne scars I brought this for my mum (who is Young mother, 35) and the foundation just enhanced her acne scars in a really patchy way. She doesn't really has any wrinkles, just the acne scars. It was a big no for her even though I keep suporting this brand
Date published: 2019-01-15
Rated 1 out of 5 by from DO NOT USE IT IF YOU HAVE DRY SKIN I got this foundation 3 weeks ago and I've worn it 9 times now and my skin kept getting worse (flaky and skin peeling off, SO DRY) each time but I couldn't figure out how. YES, I USED MOISTURIZER AND PRIMER UNDER MY FOUNDATION. I went to read the reviews and a lot of people complained about the same thing. I tested it and it was true, PRO FILT'R foundation makes your skin SO dry that it destroys it.
Date published: 2019-01-15
Rated 5 out of 5 by from There’s just one thing... I used to rock MAC faithfully, but ever since Rihanna released Fenty, that’s all that touches my skin now. I never realized how “heavy” the other brands were. Plus it doesn’t drip/melt when I sweat or when the sun is blazing. I’ve always worn 390 & loved it, although I do wish there was a lighter shade for me for my warm yellow undertone. I was hoping 385 would be it, but that just made my face look ashy. So back to 390 I go...until the next release. *fingers crossed*
Date published: 2019-01-14
Rated 5 out of 5 by from New Favorite Foundation I bought this foundation about a couple months ago, and it is amazing. It is a MUST HAVE in your makeup collection. It applies smoothly and does not feel heavy on your skin.
Date published: 2019-01-14
Rated 1 out of 5 by from This foundation doesn’t cover anything ugh! It sucks! it doesn’t give any coverage Nor it’s easy to blend. Just wasted my money
Date published: 2019-01-14
Rated 5 out of 5 by from Talented foundation Will give this foundation a huge praise in my collection for adding five star coverage all day and soft blendable application all over my face.
Date published: 2019-01-13
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