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PRO FILT'R  Soft Matte Longwear Foundation 490 - Model

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Item# 23176

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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34.00
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MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Click to meet your Pro Filt'r concealer match for every need.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Click to meet your Pro Filt'r concealer match for every need.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

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Show us your Fenty Face.
PRO FILT'R is rated 4.6 out of 5 by 3713.
Rated 5 out of 5 by from Amazing product! This foundation is worth every dollar! Very light on the skin, blends perfectly
Date published: 2019-02-14
Rated 5 out of 5 by from It's Great but... SHADE 400 I have been using this foundation for a year and i'm actually surprised how much i have grow to love it. I have purchased it 3 times before but something is off. I have warm greenish yellow undertones so the shade looks off when matching me but it blends fine. nothing wrong with the formula of the coverage or the shade range, it just tends to run more red on my skin. I doubt that I new shade because It can run too dark and make me look darker than i really am and I can't go lighter because it will look ashy on me. i'm in a weird category but the foundation is the closest match I have found.
Date published: 2019-02-13
Rated 5 out of 5 by from Great product! Very happy with this purchase. Very nice coverage and is very smooth. I love the soft matte finish! Wonderful!
Date published: 2019-02-13
Rated 5 out of 5 by from Great make up addition! I purchased this about 6 months ago and had to come back for more! It makes my skin glow without making it look oily. Also, it just fills so natural and it's very lightweight. I love it!
Date published: 2019-02-13
Rated 5 out of 5 by from A+ foundation This is actually the only foundation I have ever tried so I will admit I don’t have much to compare - but WOW, the quality of this product is amazing. I bought this foundation in shade 210 (I had a woman skin-match me at Sephora), and every time I use it I am blown away by the flawless looking, seamless coverage it provides. It literally makes your skin look perfect, and completely evens your skin tone - but yet not too made-up or cakey. Very matte finish as well. Also, super buildable, I sometimes will just use small amounts as more of a concealer for blemishes, etc. Overall I am in love with this foundation and will absolutely be repurchasing (p.s. I bought my current bottle over a year ago - don’t wear foundation daily so I mostly just use it on the weekends/nights out and as a result it has lasted me FOREVER !!! )
Date published: 2019-02-13
Rated 3 out of 5 by from Keep the shades coming Lightweight formula feels good on....like skin. I appreciate the price point too. I have been recommended shade 430 which is too red and 420 which looked ghostly. 390 I am currently wearing with nutmeg as a finishing powder. It looks wearable, but turns slightly orange as my natural oils penetrate. I would love to find the perfect shade in this formula I could wear alone and look ready! Till that time comes, I will play with mixing shades or adding warmth by powders. Overall, I am so happy to see so many shades for all WOC, I am happy to support Fenty Beauty, as I wait for the perfect shade.
Date published: 2019-02-13
Rated 5 out of 5 by from My first perfect match This is the first foundation I tried that allows me to match to my chest seamlessly without looking ashy or grey. And it held up through church! Sweat proof ✔️
Date published: 2019-02-13
Rated 5 out of 5 by from Different from the rest First off, I love this product. I use 220. It blends well and doesn't look thick. The color however is the closest to my skin tone and still a bit too light, so I think I'm going to use it more as a primer until BadGal puts out more colors. Dries REALLY quick and doesn't appear greasy. Covers blemishes and scars. Will always buy more!
Date published: 2019-02-11
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