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PRO FILT'R  Soft Matte Longwear Foundation 340 - Model

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Rihanna's Pick

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Item# 23060

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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34.00
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MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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Show us your Fenty Face.
PRO FILT'R is rated 4.6 out of 5 by 3477.
Rated 5 out of 5 by from NEW FAVORITE! i’ve never been able to find my right shade and i finally did it! i bought it in shade 120 and it looks just like my skin i swear you don’t even feel it on your skin. it’s not full coverage which i like because it looks really natural. i love it!!!!
Date published: 2018-12-11
Rated 3 out of 5 by from Great for those who prefer liquid foundation I ordered two shades online and one was too light but doable; the other was much too orange. I have medium complexion and because I was ordering online I ordered shade 290 and 330. The shade finder is misleading. Therefore, I recommend finding a Sephora and looking at the shades in person.
Date published: 2018-12-09
Rated 5 out of 5 by from Stays on all day@ I bought the foundation a month ago and it is the best I ever purchased! It definitely is the best foundation!
Date published: 2018-12-09
Rated 4 out of 5 by from Pro Filter Great purchase I would buy again. Long lasting foundation
Date published: 2018-12-07
Rated 2 out of 5 by from Too orange after a while Upon applying looks great but once I left the house I looked orange. The foundation oxidized extremely fast.
Date published: 2018-12-07
Rated 5 out of 5 by from Thank You!!! I am so pale it is a miracle to find a foundation that suits me. Even the palest shades appear yellow on my skin. I got so tired of spending money just to be disappointed I pretty much gave up on wearing makeup. After at least fifteen youtube videos and reading tons of reviews, I tried Fenty in shade 110 (pale with pink undertones...HI!). I can't believe how perfect it is. Despite being full coverage it's not too much. It is so beautiful. I am just so grateful. Thank you thank you thank you!
Date published: 2018-12-06
Rated 5 out of 5 by from Best foundation ever I love this foundation so much I tried a lot but never like this. It’s very smooth and very light on skin like I don’t wear any thing at all and it’s like powder finish I ordered in shade 150 it’s perfect for my skin tone and I advise anyone order online to choose 1 or 2 shade lighter because it becomes darker when it’s set and it’s making my skin matte all day and not oily at all and it’s blended very well and it’s perfect for oily skin and sensitive skin and I think it’s not good for dry skin
Date published: 2018-12-06
Rated 5 out of 5 by from Love!!! I purchased this foundation a few weeks ago and I am glad I finally decided to give it a try. I was impressed by all the different shades that were available. I do not wear foundation all the time but when I do, I like it to look natural. This foundation gives me everything I need. It provides a nice Matte look that is flawless. I used to be a MAC girl but Fenty Beauty has definitely won me
Date published: 2018-12-05
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