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PRO FILT'R  Soft Matte Longwear Foundation 230 - Model

PRO FILT'R

Soft Matte Longwear Foundation

$35

PRO FILT'R

Soft Matte Longwear Foundation

$35
35.00
USD
35.00
USD
Availability: 

In Stock

Special Offer

Details

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Fill Weight: 1.08 oz/ 32 mL

Rihanna's Inspo

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

MEDIUM TO FULL COVERAGE FOR ALL.

LONGWEAR, LIGHT AS AIR.

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Did you know?!

Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!

Tell me more:

You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.

Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear foundation is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of Fenty Beauty shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake Fenty Beauty foundation before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Fill Weight: 1.08 oz/ 32 mL

You asked, Rihanna answered—carefully curating shades for women who still have not been served. She personally found women with hard-to-match skin tones and flew them in to create shades for them!

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

 

RIHANNA’S WAY: For the ultimate pore coverage, press the  Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.

 

 

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PLAYS NICE WITH

#FENTYBEAUTY

Show us your Fenty Face.
Rated 5 out of 5 by from LIT ;) foundation hello my name is sanji and i was hearing about fenty foundation from so long, i have tried other fenty products and was so impresses. I basically trust and love rihanna (hugs and love). So, finally i went to get fenty foundation. The makeup specialist suggested me 310 and i made up mind to wear it the next day for my office. OMG! i couldn't believe, exactly how they have instructed to apply (outwards), i did that and trust me i am learning to apply makeup, not at all a pro. But i was so proud of myself about the results how i applied and how what fenty has been saying was true. My skin is kinda oily but i loved the matte finish of this product. HIGHLY RECOMMENDED
Date published: 2019-07-12
Rated 5 out of 5 by from The bets My makeup is as if I made up a professional. I love him and I will always use him
Date published: 2019-07-11
Rated 5 out of 5 by from AMAZING!!! I've tried so many different foundations, all of which I've sweated off apart from Fenty. My face looked exactly the same after a 7 hour shift - AMAZING. 10/10 recommend. Perfect for oily skin.
Date published: 2019-07-03
Rated 5 out of 5 by from Beautifully created Who knew a foundation could leave me looking FLAWLESS yet RADIATING!! My only regret is that I didn't start using sooner. This foundation is truly made with every woman's skin type in mind.
Date published: 2019-07-02
Rated 1 out of 5 by from Not Great I bought this product a few days ago thinking it would be than my previous foundation. I went to the store got color matched to 105, although it matched pretty well, it makes my face look green. I was so excited for product, reality is it is horrible. It maybe lasted an hour longer than my previous one. The Matte advertisement is fake too, because was shiny after a few hours of wearing inside. Will not buy again a waste of money.
Date published: 2019-06-27
Rated 5 out of 5 by from My new go to! So when Rihanna dropped her foundation line I was so disappointed because everyone told me this would be terrible for dry skin, and I have terribly dry skin it’s ridiculous like I’ve tried name brands to drug store hydrating foundation. Well last weekend I went to my friends and forgot my makeup and used hers and my skin looked absolutely flawless! We ended up going jet skiing and I jumped into the water got splashed with water rubbed my face a little and it didn’t go anywhere and my skin looked sooooo good! Tried the shade finder and hopefully the one I got is a match! This stuff is liquid gold!
Date published: 2019-06-26
Rated 5 out of 5 by from Game Changer!! I am almost 53 years old and I have has oily skin all my life. This is the very first foundation that has tamed this oily mess! Please don’t change this formula! I hope to use this forever! Thank you!!
Date published: 2019-06-19
Rated 1 out of 5 by from Foundation Problem? I tried a few shades at a Sephora store to find the right color and loved the foundation. When I ordered it online it came in really fast and I received a lot of free stuff or discounted things with it. I’ve tried to wear it a few times but it always comes out candy and and sticks to my face just in certain areas. It oxidizes A LOT. And dries out my face a lot. If I try to put lotion on under it it just stays streaky on my face and doesn’t set all the way. I’m pretty disappointed.
Date published: 2019-06-18
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