A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
How’d we do it?
Obsessive research to create the perfect range of Fenty Beauty shades for all
Exclusive insights from the world’s top makeup artists
Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Shade-Finding Tips:
Always shake Pro Filt'r foundation before use to activate.
Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
Deciding between two shades? Try the lighter shade.
Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.
Fenty Beauty is 100% cruelty free.
Fill Weight: 1.08 oz/ 32 mL
Rihanna's Inspo
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna
How To
Be sure to moisturize skin before applying matte foundations, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
How’d we do it?
Obsessive research to create the perfect range of Fenty Beauty shades for all
Exclusive insights from the world’s top makeup artists
Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Shade-Finding Tips:
Always shake Pro Filt'r foundation before use to activate.
Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
Deciding between two shades? Try the lighter shade.
Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.
Fenty Beauty is 100% cruelty free.
Fill Weight: 1.08 oz/ 32 mL
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna
Be sure to moisturize skin before applying matte foundations, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
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Rated 5 out of
5 by
Georgianne from
Wonderful Foundation!!Oh, my God, where has this foundation been all my life?!?! The color is fabulous, the coverage is perfect! My skin looks dewy and like it’s glowing and so natural, even though it’s matte!! The foundation is dense, too, so that means a little goes a long way. You don’t have to keep layering it; once it’s on, it’s on and it lasts all day. I chose color #430 and the match to my skin tone is spot on! For years I have struggled to find foundation to match my skin tone. But this Fenty Beauty’s shade is absolutely perfect! Gosh, I can’t say that enough. Thanks so much! I am really psyched about this foundation and looking forward to exploring other goodies here on Fenty Beauty!
Date published: 2020-08-07
Rated 4 out of
5 by
T-Twizzle from
BeliverI have tan-deep complexion with warm undertones and finding the right foundation has always been an issue for me. I initially hesitated in trying this product, but I am glad that I did. I purchased #420 and while the color match is good, I'm thinking I could have gone a shade lighter. The viscosity is lower than some might be accustomed to and it dries down quickly. I also think it tends to dry down a tad darker. Overall I am pleased with the build-able coverage (primer is great as well). I would purchase again. I would also love a powder version!
Date published: 2020-07-30
Rated 5 out of
5 by
Ilianamarie23 from
My new favorite foundationI used to spend so much money trying different drug store foundations I then moved to another well known brand which felt too caked and for two months I stopped wearing foundation. So when I started looking for foundation again I wanted something lightweight and lasted all day. So I tried the PRO FILT’R the minute I got it in the mail and I’m obsessed already. I was scared of ordering online cause I didn’t know my shade. But there’s so many different shades which helped so much! And on the first try it blended with my skin so well. The coverage is AMAZING and it lives up to it’s name. It feels so lightweight I forget I’m even wearing it. The application of the foundation helps my contour and highlight blend so smoothly together. It’s my new favorite foundation and definitely won’t be my last purchase. I’m excited to try more of Fenty products now!!
Date published: 2020-07-24
Rated 5 out of
5 by
Kella from
ObsessedI absolutely love this foundation. I used Becca cosmetics for years and the last few months they have been out of my shade so decided to go with Fenty. I can’t believe how easy it was to pick out my shade based on the shade finder quiz. The color is perfect. Lasts all day even when I workout. I’ve also noticed my skin is not breaking out and actually looks better then it did previously. I am extremely happy with this. I also bought the concealer and I was worried I would be able to find the right shade but they make it so easy with just putting in your foundation shade they have a concealer to match with it. I bought shade 300. I’m SO happy!
Date published: 2020-07-12
Rated 2 out of
5 by
Anonymous from
Unfortunate Disappoint!I was unsure of my shade so I ordered 3 (310, 330, 345) because I knew one of them would be a good match or a combination of 2 or more. NOT, for any of them! They all seemed to mesh into the same color after sitting on my skin. My face was sore from all of the washing off of makeup and trying again. I tried each alone, with the matte primer and without. I tried a combination of two with the matte primer and without. Nothing worked. I have concluded that the "Pro Filt'r" is some kind of formulation that gives a matte finish but it is so incredibly drying. I even used twice the amount of moisturizer! I will say that this makeup did not crack or get into crevices of the skin so it is a good makeup but it is definitely NOT FOR DRY SKIN or combination skin that leans toward dry, which is my skin type. I think I will like the hydrating foundation better so I will exchange these for some of those. I do question the shade colors, though. The color palette is a bit misleading. There is not a big gap between colors...they sort of mesh together in my opinion.
Date published: 2020-07-11
Rated 5 out of
5 by
Ehi 50 from
Great formulaI've been using Fenty for a year now and it has been amazing
Date published: 2020-07-08
Rated 5 out of
5 by
MsMariah1994 from
Best Foundation ever!I first brought the 360 it didn't blend in well. Then I brought the 385 and it blended so well. No cakey feeling, no oil, very smooth and money well spent.
Date published: 2020-07-07
Rated 5 out of
5 by
liser.22 from
Top Notch!I have been re-purchasing this foundation for well over a year now. Definitely never found anything better. Covers acne pigmentation without any effort. Foundation matches skin tone perfectly. Couldn’t praise this enough! I’m hooked on Fenty products in general. Money well spent, never disappointed!
