A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
How’d we do it?
Obsessive research to create the perfect range of Fenty Beauty shades for all
Exclusive insights from the world’s top makeup artists
Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Shade-Finding Tips:
Always shake Pro Filt'r foundation before use to activate.
Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
Deciding between two shades? Try the lighter shade.
Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.
Fenty Beauty is 100% cruelty free.
Fill Weight: 1.08 oz/ 32 mL
Rihanna's Inspo
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna
How To
Be sure to moisturize skin before applying matte foundations, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
Did you know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2018 Allure Best of Beauty Breakthrough Award Winner!
Tell me more:
You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet.
Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.
How’d we do it?
Obsessive research to create the perfect range of Fenty Beauty shades for all
Exclusive insights from the world’s top makeup artists
Extensively tested for real life, on real people
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all people to love.
Shade-Finding Tips:
Always shake Pro Filt'r foundation before use to activate.
Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
Deciding between two shades? Try the lighter shade.
Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.
Fenty Beauty is 100% cruelty free.
Fill Weight: 1.08 oz/ 32 mL
You asked, Rihanna answered—carefully curating shades for people who still have not been served. She personally found people with hard-to-match skin tones and flew them in to create shades for them!
"Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna
Be sure to moisturize skin before applying matte foundations, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
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Rated 1 out of
5 by
Anonymous from
FoundationI wish it was actually my color but it’s not but not spending that’s money again
Date published: 2020-10-24
Rated 5 out of
5 by
Anonymous from
Love it....Feels great on your skin . Feels like nothing on and the color was a great match.
Date published: 2020-10-24
Rated 5 out of
5 by
Anonymous from
Best product everThis is the first foundation product I've used and loved.
Date published: 2020-10-24
Rated 3 out of
5 by
Anonymous from
But over all it’s a great productI love the foundation but chose the wrong shade so now I have to order a deep shade cuz I have a deep skin tone shade.
Date published: 2020-10-24
Rated 2 out of
5 by
Anonymous from
FoundationNot a smooth even finish, I bought the color 430 which was too dark. This color seems too light. I’m not mixing colors, we’ve come to far for that
Date published: 2020-10-23
Rated 4 out of
5 by
Anonymous from
Review on foundationVery good coverage, soft, & is pretty good for oily skin.
Date published: 2020-10-23
Rated 1 out of
5 by
Anonymous from
Pro Filt'r isn't worth the moneyThis is day 2 of using Pro Filt'r shade 235 and I am so disappointed. With primer and setting spray, the foundation does not last all day, does not provide great coverage, & slides all over the face. After following all Fenty tutorials about application, the foundation still creases and "gathered" to my top of my nose, sides, and above my lip.
I am so disheartened, as I heard so many great things about the foundation.
Date published: 2020-10-22
Rated 5 out of
5 by
Anonymous from
Love it!It’s the best foundation I have ever purchased, lightweight and great coverage.
