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PRO FILT'R  Soft Matte Longwear Foundation 290 - Model

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Item# 22971

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

YOU'LL WANNA SEE THIS
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    HOW TO CONTOUR + HIGHLIGHT DEEPER SKIN TONES WITH MATCH STIX | FENTY BEAUTY
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    TOOLS FOR A PERFECT FACE | FENTY BEAUTY

#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 2930.
Rated 5 out of 5 by from Pro Filter Foundation I have been using the foundation for about two weeks. And I absolutely love it!!! I am shade 390 ..this LITERALLY looks like my skin color. I don't like foundations that I can"feel" and that are super heavy. I am 51 years old and what I love most about it is that it does not look cakey and nor does it fall into some of those fine lines that come with age. Awesome product!!
Date published: 2017-12-22
Rated 5 out of 5 by from Finally long lasting for oily skin!' I have been using this non stop since purchasing the day it came out. I have an oily T zone and dry forehead. This in combo with the primer stays on my nose better than any foundation I have ever used and looks very natural. Life changing for me!
Date published: 2017-10-06
Rated 5 out of 5 by from Light as air I ordered the foundation in 410 and 420 approx. a month ago and it was the best move ever. The foundation is as light as air and it lasts for a really long time. Blends perfectly and beautiful flawless matte finish. I am in absolute love with this product.
Date published: 2018-01-03
Rated 5 out of 5 by from Best Foundation I've Ever Used I'm 50. My skin looks gloriously perfect with this foundation. It wears well all day and is the perfect shade.
Date published: 2017-10-29
Rated 5 out of 5 by from Best Foundation Ever It's perfect. I'm obsessed. Pic included. Shade 420.
Date published: 2017-11-05
Rated 5 out of 5 by from NEW FAVORITE FOUNDATION My perfect shade is a mixture of 140 and 180. 140 is a shade too light and 180 comes off a shade too dark, so my shade is somewhere in between. I have tried all of the shades from 130 to 190 (I have light skin with yellow undertones), but the undertones were too cool or peachy. It would be nice if there were more shades in the future! Maybe a shade between 140 and 180 that is light with yellow undertones? That said, I think it’s amazing that there is such a large range of shades! The formula of this foundation is so lightweight and lasts for a very long time! Plus, you can build it up to full coverage without looking cakey. My makeup usually breaks up by the time I get home (I get oily in my T-zone), but with this foundation, it looks airbrushed and flawless for hours. It is the best foundation I have ever used. As for the price, you can’t beat it. High end foundations like this usually cost a lot more than $34. Also, I think the price is more than reasonable since you get more than the standard 1 ounce of product. I love using a lighter shade of this foundation for my concealer. I noticed that Rihanna wore a lighter shade of foundation as concealer to events and I thought that was a very clever idea. It looks so seamless and lasts all day with no creasing. I have been recommending this foundation to my friends and they love it! One of them works in a restaurant and has to wear makeup that lasts through intense humidity and sweat. She says she only has to use blotting powder once and her makeup looks like it was freshly applied. Although, some of my friends experienced dry patches when they tried the foundation because they have dry skin (one of them has eczema). It would be nice if there was a foundation with a dewy or hydrating formulation for people with drier skin too. The color match was perfect for them, however. My cousin wore this for the first time yesterday and it looked like she wasn’t wearing makeup. The makeup looked like a second skin and her face was flawless/glowing. She usually has a hard time finding a shade that matches her neck. The only problem was that she started getting dry patches on her face because she has a drier skin type. Overall, this is a very good foundation. All of the products from Fenty Beauty are high quality and you can tell a lot of time and effort was put into making everything. Thank you so much!
Date published: 2017-09-22
Rated 5 out of 5 by from LOVE IT!! I love this foundation! This foundation gave me a flawless finish. I've been trying to pass the FLASHBACK test for awhile and ever since I used this foundation in the shade 390 with Laura Mercier translucent loose setting powder. I PASS the test! but overall I LOVE THIS FOUNDATION.
Date published: 2017-11-05
Rated 5 out of 5 by from YESSSSSSS!! oh my god! so this is without a doubt the best foundation I’ve ever used! I have tried Estée Lauder, Charlotte Tilbury, Clinique etc all with the promise of great coverage and long lasting wear, and I have oily skin so you know, it can be a problem getting something that stays matte. they were all fine but after a few hours i’d be oily again or it would cake if I used powder ontop or it oxidised and I ended up orange. I’m super pale too so when it oxidises it looks really awful and I end up having to redo my whole face. NOT ANYMORE HUNS. this make up was long lasting for sure, it went on matte and stayed matte for 12 HOURS. I was shook. I’m not gonna lie, I wasn’t even sure it was real. kept thinking I was dreaming. my make up actually looked perfect for 12 hours, no touch ups, no caking, no oxidisation. you can’t even imagine how happy I was. my only slight downfall was the colour match, being super pale I’m also neutral toned, neither a yellow or a pink undertone, the 120 shade was out of stock so I ordered 140, it is almost perfect but is slightly yellow, blends out pretty perfectly though so still looks 100%. I have just ordered the 120 too though so i’m looking forward to being able to use them both the look even better. thank you Ri! for finally making an amazing foundation with beautiful colours that does EVERYTHING. I am in love.
Date published: 2017-10-26
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