Skip to content
Free U.S. Standard Shipping With $50 Orders + Free Returns

Background Image

PRO FILT'R  Soft Matte Longwear Foundation 290 - Model

Images

Alternate Views

Details

Item# 22971

PRO FILT'R

Soft Matte Longwear Foundation

$34

Product Actions

Add to cart options
34.00
USD
Availability: 

In Stock

Promotions

Special Offer

Details

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

YOU'LL WANNA SEE THIS
  • play-button play-button
    PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION | FENTY BEAUTY
  • play-button play-button
    PRO FILT’R INSTANT RETOUCH PRIMER | FENTY BEAUTY
  • play-button play-button
    HOW TO CONTOUR + HIGHLIGHT DEEPER SKIN TONES WITH MATCH STIX | FENTY BEAUTY
  • play-button play-button
    TOOLS FOR A PERFECT FACE | FENTY BEAUTY

PLAYS NICE WITH

#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 1304.
Rated 5 out of 5 by from Amazing!!! I purchased shade 440 and it’s a perfect match I could probably also match with the 450 as well. I love the barely there feel. Lastly I often touch my face and no product is on my hand when I do like other brands.
Date published: 2017-10-07
Rated 4 out of 5 by from Amazing coverage! I bought the foundation and concealer , not knowing my shade, but was pleasantly surprised. The coverage was amazing and lasted me a full day.
Date published: 2017-10-08
Rated 5 out of 5 by from Finally I cried at the counter with excitement to find my match. I wanted to start singing “Finally” by CeCe Peniston in the middle of Sephora. Thank you Rihanna and Fenty Beauty for finally showing the world all the beautiful colored girls from around the world.
Date published: 2017-10-03
Rated 5 out of 5 by from Skin Twin Since I've Used Fenty Beauty I've gotten compliments from my boyfriend telling me how flawless I look and how he loves this "beat" . Honestly great it's medium coverage so if you're looking for a super HD spackled flawless finish it's not for you but it's definitely buildable and provides a skin replicating finish and no matter how much you apply you never feel caked up!! 10 out of 10 would recommend!!
Date published: 2017-10-03
Rated 5 out of 5 by from Amazing “IT LOOKS LIKE SKIN!” I had to get two foundations because I tried the sample and it was just that great I have oily skin so combining this foundation with my setting powder it last all day I even wear it for my photo shoots ... Hopefully in the future fenty beauty can sponsor me and I can rock this awesome foundation. Look at my Ig: aniicooper for more photos I wear the foundation everyday !
Date published: 2017-10-15
Rated 5 out of 5 by from I'm a Fenty Beauty Too While online I accidently found that Rihanna's "Fenty Beauty" had just launched the day before. I was so excited, I watched the launch party and some of the tutorials and had to have some. It was also my birthday so I drove over an hour to Sephora and waited in line ( yes there was a line) met other excited women who love Rihanna, her music and now her cosmetic line just as much as I do and we decided we want more. We hope that she expands her cosmetic line to include; lipsticks and eye shadows too but, for now we were satisfied with what we could get. After having my face made up I learned they were out of my shade # 450. They called around to other stores and they were out too. So what that says to me is that Fenty Beauty is a Major hit and my shade # 450 is a popular shade. Women all across this country and around the world are just as excited as I am about the Fenty Beauty cosmetic line. The products are smooth and creamy yet light as a feather. Once it's on you can't tell because it blends perfectly into your skin, doesn't clog my pores and It's just as easy to remove at the end of the day. I purchased #440 and the product entire line, now I'm a Fenty Beauty too, Happy Birthday to Me.
Date published: 2017-10-13
Rated 5 out of 5 by from Beautiful finish I bought this and I wasn’t sure if I wasn’t going to like it or not but I actually LOVE it! I swear it doesn’t look it’s best until your face is completely done. It has such a beautiful super matte finish and it definitely lasts throughout the day. I’m a MAC NC20/25 and I bought the shade 240. It did not really oxidize on me. It was perfect!
Date published: 2017-10-17
Rated 5 out of 5 by from Smooth on face and full coverage I love it so much and there's not a lot of oil and it last for almost a whole night without needing to be redone or corrected it's perfect
Date published: 2017-10-14
  • y_2017, m_11, d_20, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1304
  • loc_en_US, sid_FB30006, prod, sort_[SortEntry(order=HELPFULNESS, direction=DESCENDING), SortEntry(order=POSITIVE_FEEDBACK, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_fentybeauty