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PRO FILT'R  Soft Matte Longwear Foundation 180 - Model

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Item# 22902

PRO FILT'R

Soft Matte Longwear Foundation

$34

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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 2211.
Rated 5 out of 5 by from Slay all day I can’t believe that I finally found the foundation for me. RiRi helping a girl out and gave me a chance to slay my graduation pics.❤️❤️❤️
Date published: 2017-12-27
Rated 5 out of 5 by from Amaze-balls Rihanna did what every mother does with bomb mac and cheese and put her foot in this ENTIRE line. But, this foundation is life in a bottle!! It instantly melted into my skin and gave me slay in seconds!! I was matched to 430 which was out of stock but I purchased 420 and it was amazing!! once 430 is available I will be purchasing
Date published: 2017-10-13
Rated 5 out of 5 by from Leaves Skin Soft to Touch I was so ecstatic when I saw the 430 tone back in stock and I snagged one right away. The shipping was fast and I am so grateful. The packaging is aesthetically pleasing and sophisticated. This foundation is amazing. It is so lightweight and goes on so well w/o clogging my pores or creasing. This is the FIRST foundation that ever matched my skin tone to the T. I have very red undertones (more pronounced in dryer/colder weather) which make it very hard to find coverage, this Fenty did the job and then some and left my skin feeling smooth and soft to touch. Definitely recommend to anyone who can get their hands on it to try out for themselves. You will not be disappointed.
Date published: 2017-12-10
Rated 5 out of 5 by from AMAZING!! YES RIH i Couldn’t find a perfect foundation (for real) until rih launched her foundations. And to have 40 different sets!!!!!! Just amazing!! You keep going rih
Date published: 2017-09-29
Rated 5 out of 5 by from At first I wasn’t sure. I have dry skin so at first wasn’t feeling this because my dry patches showed horribly. But after watching review I realized I was doing it all wrong. First I changed my exfoliater to boscia gel exfoliater then I used the thirst mud mask the night before use and since then flawless. Still want her to come out with dewy foundation. I also think the brush may work way better with it going to have to try it. I hope she replenish in stores more.
Date published: 2017-10-23
Rated 5 out of 5 by from Pro Filter Foundation I have been using the foundation for about two weeks. And I absolutely love it!!! I am shade 390 ..this LITERALLY looks like my skin color. I don't like foundations that I can"feel" and that are super heavy. I am 51 years old and what I love most about it is that it does not look cakey and nor does it fall into some of those fine lines that come with age. Awesome product!!
Date published: 2017-12-22
Rated 5 out of 5 by from Best Foundation I've Ever Used I'm 50. My skin looks gloriously perfect with this foundation. It wears well all day and is the perfect shade.
Date published: 2017-10-29
Rated 5 out of 5 by from Perfection I went into Sephora specifically for FENTY foundation. They were completely out of my shade but was able to provide me with a sample (#420). ...and OMG am I in love!!!!! When I say this foundation is EVERYTHING...it is just that. It is soooo light weight but so full coverage and MATTE!!! Yaaasss honey!! I have super oily skin and be this is the perfect formula. I am so DEVASTATED that I will not be able to get my hands on a full size bottle until next year. But when it does redrop you better believe im buying 3 bottles. I cannot handle another back order. Lol. Anyway, if you have oily skin and you like natura looking but full coverage foundation this will most definitely be your go to!!!
Date published: 2017-11-23
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