Skip to content

Background Image

PRO FILT'R  Soft Matte Longwear Foundation 340 - Model

Images

Rihanna's Pick

Alternate Views

Details

Item# 23060

PRO FILT'R

Soft Matte Longwear Foundation

$34

Product Actions

Add to cart options
34.00
USD
Availability: 

In Stock

Promotions

Special Offer

Details

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

YOU'LL WANNA SEE THIS
  • play-button play-button Model with hands in front of face
    PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION | FENTY BEAUTY
  • play-button play-button PRO FILT'R INSTANT RETOUCH PRIMER banner
    PRO FILT’R INSTANT RETOUCH PRIMER | FENTY BEAUTY
  • play-button play-button Makeup being put on a model by a man
    HOW TO CONTOUR + HIGHLIGHT DEEPER SKIN TONES WITH MATCH STIX | FENTY BEAUTY
  • play-button play-button Model having lip makeup put on her
    TOOLS FOR A PERFECT FACE | FENTY BEAUTY

#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 3059.
Rated 5 out of 5 by from Love it! I bought this from a recommendation and I love it.
Date published: 2018-05-22
Rated 5 out of 5 by from Love love love I’m not the person who jumps on everything that’s trending but Rihanna did the absolute most with this makeup. The foundation is ev-ver-re-THING. I live by it & I’m not a makeup guru or anything, I just like quality items. I get compliments on my makeup everytime I wear it...it looks so natural!
Date published: 2018-05-22
Rated 5 out of 5 by from Flawlesss It's light and good quality. Most importantly, does not cause me pimples. Which was a big issue I had using other products.
Date published: 2018-05-22
Rated 5 out of 5 by from Amazing! I bought the foundation and absolutely loved the way it looked on my skin. When I ran out, unfortunately it was out of stock in stores and tried another brand of foundation but did not like it. I had to switch back to the Fenty beauty foundation. I absolutely love the way it sits on my skin.
Date published: 2018-05-22
Rated 5 out of 5 by from Smooth and creamy bleats well I love it and I got one for my sister and she loves iy
Date published: 2018-05-22
Rated 5 out of 5 by from Perfect for my skin An amazing product, it is perfect for my skin and it feels awesome when I wear it. Would definitely purchase this over and over again
Date published: 2018-05-21
Rated 1 out of 5 by from Bad wuality This is probably the worst foundation I've ever tried. It covers nothing even after multiple layers. It's also really bad for people with dry skin. Wouldn't recommend.
Date published: 2018-05-20
Rated 5 out of 5 by from Best foundation in my life This foundation definitely is the best! It’s so lightweight. I literally only need two half pumps for great coverage. And it last!
Date published: 2018-05-20
  • y_2018, m_5, d_24, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3059
  • loc_en_US, sid_FB30006, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_fentybeauty