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PRO FILT'R  Soft Matte Longwear Foundation 350 - Model

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Item# FB30006

PRO FILT'R

Soft Matte Longwear Foundation

$34

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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?
  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 1605.
Rated 5 out of 5 by from Like Second Skin! AH-MA-ZING! First of all, I was so shocked at how the shade I chose (390) matched my complexion and undertones to a T! Definitely medium coverage but buildable - just one more layer covered up any imperfections on my face but still made me feel like I was wearing no makeup it was incredible! Felt soft and light on my face but with a filtered airbrushed appearance.
Date published: 2017-10-30
Rated 5 out of 5 by from Great Foundation I really do love this foundation. It matches me perfectly. It has a good staying power. I do have acne scars so I wish it was full coverage but I don’t mind taking the extra steps to cover my scars .
Date published: 2017-10-13
Rated 5 out of 5 by from I'm so flawless I mean.....I'm trying to be humble but I can't. I'm fly. I only need one application on my face and it looks like I've been blessed. Like....I drink my water, mind my bidness, and only get petty when it's well deserved. I walk around looking like a life size Academy Award. If you don't stop and ask me what am I using for me skin then you're just a hater cause I'm stopping traffic. I'm getting invited to all the cookouts, your boyfriend, his brother AND his best friend want to holler at me but I'm faithful to my man. My man is trying to find a way to love me a little less but he can't cause I'm even more elevated. And I'm just steady blessing his life. What can I say? #440 was good to me. I already have great skin....but now....it's like it ain't safe for me to walk down these streets anymore. I'm too fly to walk with common folk now..... Bless up. And I mean that in the most humblest way possible.
Date published: 2017-12-04
Rated 5 out of 5 by from Oily Skin must haveeee! I've been wearing this foundation for a couple of weeks now and it has easily become my favorite foundation for day-to-day as well as night-life. I have about '9' hour days and this is the only foundation that does not slip or break up on me. Very true to the soft matte name. My skin has a bit of texture and this does not emphasize it at all. Only con is that it cakes a bit on the corners of the nose.
Date published: 2017-10-14
Rated 5 out of 5 by from Thank You RiRi and Her Team ! The best foundation I ever came across. Even my sister who resents makeup, loves this line, and stole the color I originally ordered. it was hard to find a match because there is such an amazing selection and so many undertones, so I ended up exchanging about 3 of them (sorry to those who could have used those but were sold out). I gave One to my sister, and I settled for 320 to conceal and 340 for a base foundation. I also have the ginger/Moscow killawatt. So beautiful. I felt like a priority in the makeup world for once! Shipping was fast! Info was available ASAP, which I love. I also bought it in Sephora. I’m in love. Thank You RiRi and her team. You have made a lot of WOC proud. I want this entire line!!
Date published: 2017-10-11
Rated 5 out of 5 by from Amazing!! Worth the Hype!! I love the combination of both the primer and the foundation. The primer works as both a moisturizer and primer in one and together with the foundation it works perfectly. The coverage is medium to full. I’m in the shade 420 in Fenty. For those looking to match with other foundations, the following are my foundation shades i have matched with; Mac Studio Finish NW45, Nars All Day Luminous Weightless Foundation Macao, Estee Lauder Double Wear Sandalwood, Clinique Beyond Perfecting Golden
Date published: 2017-11-07
Rated 4 out of 5 by from My Matching Journey It took me 3 weeks to find a match. Unfortunately the ladies in Sephora didn't have a great eye for matching brown-skinned women, so I was originally matched with 360. I took a sample home b/c they didn't have 360 in stock and my family said it was way too dark. I went in to a different Sephora and the lady couldn't match me at all, she tested all shades from 250-390 - no match. So I took a few samples home and tried to match myself. The stores didn't have a lot of shades in stock. I finally ordered 330 directly from Fenty. My family said it was still a little too dark. I eventually landed on 310. For reference, I am a Mac StudioFix NC42 (in the winter) which converts to Fenty 310 for me, and a NC44 (in the warmer/sunnier months) which converts to Fenty 330 for me. It was a journey to find my color b/c of the oxidation time...you have to let it set and dry before making the determination. Also it helped to go out in the natural light, that's why I took so many samples home to test outside on my porch. But finally 310 provides great acne scar coverage, but not so much bumpy or pitted texture - which honestly no makeup will help with that. The product does not have any pore cloggers - my esthetician made me check each ingredient in this foundation against her list of chemical cloggers. An overall winner! I have been using Mac for forever, this product was good enough to make me switch.
Date published: 2017-11-20
Rated 5 out of 5 by from Best ever! In the 30 years that I have been wearing make up, I couldn't find one for my OILY, OILY skin until I found Fenty! With all my other name branded foundations, I was having to reapply/touch-up every couple of hours. With Fenty, I apply it every morning around 7am and I have to wash it off at 9pm. I will not ever use anything else! Fenty is amazing!!!
Date published: 2017-11-09
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