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PRO FILT'R  Soft Matte Longwear Foundation 100 - Model

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Item# 22827

PRO FILT'R

Soft Matte Longwear Foundation

$34

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34.00
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34.00
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Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Rihanna's Inspo

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

How To

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

Give it to me quick:

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

Tell me more:

Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you. 

How’d we do it?

  • Obsessive research to create the perfect range of shades for all
  • Exclusive insights from the world’s top makeup artists
  • Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:

  • Always shake before use to activate.
  • Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
  • Deciding between two shades? Try the lighter shade.

Rihanna’s go-to shade? 340. She also wears 330, 360, or 370, depending on the time of year.

Fenty Beauty is 100% cruelty free.

Ingredients:

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created." - Rihanna

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

 

 

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#FENTYBEAUTY

Show us your Fenty Face.
PRO FILT'R is rated 4.7 out of 5 by 3178.
Rated 5 out of 5 by from GREATEST FOUNDATION CREATED I am so incredibly happy with this foundation. It’s so lightweight but does the job of a medium to full coverage. It has even helped my skin. I jumped into a pool and not a single smudge. It’s sweat proof and waterproof.
Date published: 2018-07-10
Rated 5 out of 5 by from Absolutely fabulous! I got this about a month ago and to be completely honest was a bit sceptic it it's as good as they say plus ordering a shade from a website isn't easy and was worried if I'll pick the right one! But I am extremely happy with it! It is all they say and even more!! The help to pick a shade is incredible and I ended up with a perfect match not to mantion you don't need to use much and it covers all imperfections. So it's a 10 out 10!!! Will definitely get more products! Loving it
Date published: 2018-07-10
Rated 1 out of 5 by from My face cover with rashes My sister bought me this foundation as a gift, unfortunately, after a few hours of putting on my face, I was covered with rashes. I keep wearing my MAC and Lacome foundation.
Date published: 2018-07-09
Rated 2 out of 5 by from Separates on skin I am very cool-toned and the color I purchased was that of what would match me best. The color, however, turned me extremely yellow and separated on my face over he course of the day. Being that it is buildable however dried quickly, my face always looked uneven. Sad to say I don’t have a positive review, as I have never looked forward to purchasing foundation, more!
Date published: 2018-07-09
Rated 5 out of 5 by from Holy grail I finally got to try it! And can I say I am so impressed with how this looks on my skin. I finally decided on shade 200, as I’m cool/neutral, after searching so many reviews and photos of swatches I got the perfect shade. Rhianna! Thank you** I also got the matchstick in shade linen. Also a fantastic product. I have very oily skin type, with cystic acne atm and sensitive. And it covered it very well and smoothed a lot of the pore and redness was diminished.
Date published: 2018-07-09
Rated 5 out of 5 by from Glowing skin Love this foundation it makes my skin look flawless and radiant witho it looking cakey and oily. Close match to my skin tone as well. I would recommend this to people who want the no makeup-makeup look great for both genders imo.
Date published: 2018-07-09
Rated 5 out of 5 by from Perfect ALL purpose wear!!! I brought Fenty for the first time just to see what it was all about. I even wore it to the pool just to see if it would with stand the water, sweat and massive heat. It did all that. I am a true fan of MAC but am laying her to rest to see what else Fenty has in store. Affordable and worth it!!!
Date published: 2018-07-08
Rated 5 out of 5 by from I cant live without it!!! I have always struggled with finding a foundation that matches my shade and doesn't break me out AND last all day and this foundation does exactly that! It is the only foundation I have bought consistently and know that I never have to worry about what my skin is looking like when I use it. I was matched to the shade 250 and its like it was made for me! RIHANNA PLEASE NEVER DISCONTINUE THIS COLOUR!!!!!! P.s. I also flew a 9 hour flight from London to Miami with this foundation and when I got off the plane my skin looked as fresh as when I left my home!
Date published: 2018-07-07
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