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FULL FRONTAL VOLUME, LIFT & CURL MINI MASCARA
Sale price: $14
or 4 interest-free installments of $3.50 by

FULL FRONTAL VOLUME, LIFT & CURL MINI MASCARA

FULL FRONTAL VOLUME, LIFT & CURL MINI MASCARA
Sale price: $14
or 4 interest-free installments of $3.50 by
14.00
USD
14.00
USD
Availability: 

In Stock

LIMITED EDITION
51493
0840026651493

Details

ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara—now in a mini-size—designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

  • Clinically proven* to volumize, lengthen, lift & curl lashes for eye-opening definition
  • The longwear, water-resistant formula stands up to smudging, sweat and tears
  • Exclusive flat-to-fat brush: The FAT side loads and lift lashes; the FLAT side defines and curls
  • Buildable formula allows plenty of playtime to layer, define, separate lashes to create the look you want
  • Now for a limited time, two new shades—Mi$$ Merlot and Ivy League—created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palettes in limited-edition 9-Wine and 10-Money. 

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 4.7ml

 

Rihanna's Inspo

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

How To

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Ingredients

The following shades of Full Frontal Volume, Lift & Curl Mini Mascara are vegan: Cuz I'm Black and Ivy League.

CUZ I'M BLACK: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

MI$$ MERLOT: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, ALUMINA, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CARMINE (CI 75470), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891).

IVY LEAGUE: AQUA/WATER/EAU, PARAFFIN, SYNTHETIC BEESWAX, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CHROMIUM OXIDE GREEN (CI 77288), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499).

ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara—now in a mini-size—designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

  • Clinically proven* to volumize, lengthen, lift & curl lashes for eye-opening definition
  • The longwear, water-resistant formula stands up to smudging, sweat and tears
  • Exclusive flat-to-fat brush: The FAT side loads and lift lashes; the FLAT side defines and curls
  • Buildable formula allows plenty of playtime to layer, define, separate lashes to create the look you want
  • Now for a limited time, two new shades—Mi$$ Merlot and Ivy League—created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palettes in limited-edition 9-Wine and 10-Money. 

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 4.7ml

 

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

The following shades of Full Frontal Volume, Lift & Curl Mini Mascara are vegan: Cuz I'm Black and Ivy League.

CUZ I'M BLACK: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

MI$$ MERLOT: AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, ALUMINA, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CARMINE (CI 75470), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891).

IVY LEAGUE: AQUA/WATER/EAU, PARAFFIN, SYNTHETIC BEESWAX, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, TITANIUM DIOXIDE, BHT, SODIUM PHOSPHATE, CHROMIUM OXIDE GREEN (CI 77288), ULTRAMARINES (CI 77007), IRON OXIDES (CI 77492, CI 77499).

YOU'LL WANNA SEE THIS

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    TUTORIAL TUESDAY WITH RIHANNA: FULL FRONTAL MASCARA | FENTY BEAUTY
  • play-button play-button
    INTRODUCING FULL FRONTAL VOLUME, LIFT & CURL MASCARA | FENTY BEAUTY

PLAYS NICE WITH

Rated 5 out of 5 by from Gave me length It lengthened and separated my lashes. It doesn’t clump and stays on for hours!
Date published: 2020-11-16
Rated 3 out of 5 by from 2.5 Stars Great length and volume but disappointed with the pigment. You can’t really see the color and I wish it popped more. I feel like when wearing it I have to tell people I’m wearing colored mascara for them to notice.
Date published: 2020-11-09
Rated 5 out of 5 by from Long lashes without extensions I love this product. My Lashes look Fuller and longer
Date published: 2020-11-08
Rated 2 out of 5 by from It runs I have to use waterproof because mascaras always run or flake making it dark under my eyes throughout the day.
Date published: 2020-11-07
Rated 4 out of 5 by from Almost perfect Since it’s a mini the wand is really short and kinda hard to maneuver but overall really good.
Date published: 2020-11-06
Rated 5 out of 5 by from Trendy I never thought I would try another color mascara besides black, but I Love it
Date published: 2020-11-04
Rated 3 out of 5 by from Love the mini size as i discovered is not my type Makes my eyelashes look very cute, but it tends to smudge where mu eyelash meets my superior eyelid.
Date published: 2020-11-04
Rated 5 out of 5 by from All angles are relevant Last a long time. Pack on the right amount. I love it’s not to big and not too small. Some travel sizes are not enough.
Date published: 2020-11-01
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