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FULL FRONTAL VOLUME, LIFT & CURL MASCARA
$24
or 4 interest-free installments of $6.00 by

FULL FRONTAL VOLUME, LIFT & CURL MASCARA

FULL FRONTAL VOLUME, LIFT & CURL MASCARA
$24
or 4 interest-free installments of $6.00 by
24.00
USD
24.00
USD
Availability: 

In Stock

Special Offer
41654
0840026641654

Details

ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 12.5ml/.42floz

 

 

Rihanna's Inspo

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

How To

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Ingredients

Full Frontal Volume, Lift & Curl Mascara contains all vegan ingredients.

AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 12.5ml/.42floz

 

 

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Full Frontal Volume, Lift & Curl Mascara contains all vegan ingredients.

AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

YOU'LL WANNA SEE THIS

  • play-button play-button
    TUTORIAL TUESDAY WITH RIHANNA: FULL FRONTAL MASCARA | FENTY BEAUTY
  • play-button play-button
    INTRODUCING FULL FRONTAL VOLUME, LIFT & CURL MASCARA | FENTY BEAUTY
Rated 4 out of 5 by from Good Results I like how this mascara makes my lashes look at the end of the day. However, the formula is very watery and can be easily transferred onto the face. I thought maybe it was how I applied the mascara but in comparison to other brands, I can get a good coat of mascara without it smearing on my eye lids. I wouldn't wear this under false lashes.
Date published: 2020-06-12
Rated 4 out of 5 by from Problem Solved: I changed the wand was a little skeptical when I tried the first time but I changed the wand due to the reviews and it gives me everything I needed!
Date published: 2020-06-11
Rated 1 out of 5 by from Disappointed I regret purchasing. I feel guilty because I'm just going to throw out
Date published: 2020-06-05
Rated 2 out of 5 by from Disappointed & a Mess This is one of 2 products (and I’ve bought almost everything) that’s fallen flat for me. I can typically make any mascara work and this just isn’t it. It didn’t give the volume and every time I use the wand the product gets on my top eyelid.
Date published: 2020-05-22
Rated 5 out of 5 by from Very Good Mascara Even though I am a big fan of Fenty make up, I just wasn't expecting anything spectacular with the Fenty mascara, I just assumed it would be a pretty standard lengthening and volumizing mascara, probably good, but nothing special. However when I tried it on, it really did open my eyes up, just as it states, making my eyes look bigger, and it seems to grab hold of every single lash, and it really does lift and curls them, giving a wide eyed look. It even seems to separate my lashes to make it look like there are more of them too. Seriously Fenty, I'm very impressed!!! You get it right every time!!!
Date published: 2020-04-23
Rated 2 out of 5 by from Very disappointed I was so looking forward to trying this mascara with the hopes of getting full volume and definition to my lashes. After using it several times it just does not live up to the description. I have to put on multiple coats and still do not get that full volume look. Very disappointing.
Date published: 2020-04-22
Rated 5 out of 5 by from Mascara I'm not a flash girl so I love to try different mascaras.... this by far is the best one that I've came across!! I love it can't wait to see if their are going to be different colors and types!!
Date published: 2020-04-20
Rated 3 out of 5 by from Just OK Not what I expected. Didn't do much for my lashes, I'm not impressed.
Date published: 2020-04-04
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