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FULL FRONTAL VOLUME LIFT & CURL MASCARA

$24
Available for orders over $35.00 with

FULL FRONTAL VOLUME LIFT & CURL MASCARA

$24
Available for orders over $35.00 with
24.00
USD
24.00
USD
Availability: 

In Stock

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ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 12.5ml/.42floz

 

 

Rihanna's Inspo

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

How To

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Ingredients

Full Frontal Volume, Lift & Curl Mascara contains all vegan ingredients.

AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

ALL-OUT VOLUME. EYE-OPENING LIFT & CURL.
ULTIMATE LONGWEAR. EXCLUSIVE FLAT-TO-FAT BRUSH.

Give it to me quick:

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Tell me more:

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

*In an independent clinical study on 35 women

Fenty Beauty is 100% cruelty free.

Fill weight: 12.5ml/.42floz

 

 

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” - Rihanna

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

ARTISTRY PRO TIPS:

- For max volume, make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.

- For max curl, use the FLAT side of the brush to push up lashes while coating them from root to tip.

- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.

- Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Full Frontal Volume, Lift & Curl Mascara contains all vegan ingredients.

AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).

YOU'LL WANNA SEE THIS

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    TUTORIAL TUESDAY WITH RIHANNA: FULL FRONTAL MASCARA | FENTY BEAUTY
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    INTRODUCING FULL FRONTAL VOLUME, LIFT & CURL MASCARA | FENTY BEAUTY

PLAYS NICE WITH

Rated 1 out of 5 by from Disappointing I heard this was really good so I bought it. It did not live up to the hype :( Every time I try it I always seem to get mascara on my lid! This never happens with other mascara products. Very Disapointed.
Date published: 2020-03-29
Rated 2 out of 5 by from Did I Like It? This mascara is unlike any prestige mascara I've ever purchased. I think it's the wand that makes it different.
Date published: 2020-03-18
Rated 4 out of 5 by from Good mascara I was really excited to try this mascara especially since it promises not to smudge. It does Make my lashes (natural) look GREAT!! It wears well for a few hours, but then starts to smudge and leave dark circles. I am now looking for a good lash primer.
Date published: 2020-03-07
Rated 5 out of 5 by from This really works!!! This mascara really is worth the hype. It makes your lashes look longer and fuller and the more you apply the better they look. Will definitely buy again.
Date published: 2020-02-24
Rated 5 out of 5 by from ABSOLUTELY LOVE! I love this mascara! It lengthens my eyelashes and gives them definition. It is very easy to use and it does not smear.
Date published: 2020-02-24
Rated 5 out of 5 by from Full Frontal I love my Full Frontal... My eyelashes are popping!!!!
Date published: 2020-02-19
Rated 5 out of 5 by from Amazing I just applied this for the first time and Rihanna, let me tell you, THANK YOU. I’ve been trying so many different mascaras, from Mac to Chanel and everything clumps, everything dries up in the tube within a few weeks, they all rub off on my face. I applied this on my lashes and I could see and feel a difference immediately. I am ordering three more right now. I’m so happy with this mascara. I never leave reviews but I just had to. And I am not someone who wears much makeup.. mostly only mascara and eyeliner. I want to try everything now based off of the quality of this mascara. Thank you again!
Date published: 2020-02-18
Rated 5 out of 5 by from Amazing Mascara I bought this a couple of weeks ago and can’t stop talking about it!! The brush is amazing and makes it so easy to perfect the application without smudging. Go get it! I loved it so much I bought a couple for friends. Xx VRG
Date published: 2020-02-17
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