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As global citizens, we’ve got responsibility to take care of the earth. Right now, we have a lot of work to do, but we’re taking steps so that our products will have less of an impact on the environment. To start, we’re embracing the 3 R’s: Reduce, reuse, recycle.


As we develop products, we’re thinking from the ground up to reduce excess packaging, from reducing new plastic generation per unit by incorporating post-consumer recycled material, to streamlining boxes and exterior product packaging.


Innovation in our product pipeline includes imagining new ways you can reuse Fenty Beauty products—think beautiful, smart refills and beyond.


We’re making it easier for you to know how to recycle our products, with a new recycling partnership in the works. Check back for more details!


Sustainability majorly impacts the world:
It’s interconnected to issues including global warming, poverty and hunger, and social justice. We partner with the Clara Lionel Foundation, Rihanna’s charity for global advocacy, which supports education, health, and emergency response around the world.

We know we all have a long way to go in our earth-conscious steps, but we’re committed to the journey.