I wanted the packaging to be beautiful, but also functional with an earth-conscious approach. We eliminated boxes where we could, we have refill systems, and we use recycled materials where possible. Nobody is perfect, but I really believe we can try our best to do right and we’ll keep evolving as we go. —Rihanna
REDUCEWe’re eliminating excess packaging everywhere we can. Some products still require protective paper boxes—which are recyclable.
REUSERefillable systems are the future: Buy once, then when it’s time to re-up, all you need to purchase is the refill. It’s less packaging and less expensive, but a more luxurious experience.
We’re also incorporating PCR material—post-consumer recycled material—into our bottles, tubes and jars whenever possible.
RECYCLEWe’re making it easier for you to recycle: On every product page, we’re breaking down each product part by part. All of our shipping boxes are also fully recyclable.